![]() Neighborhood or location (close to a highly-trafficked subway stop, for example).Unique menu or menu items-food or cocktail, or something like a food and wine pairing menu.It’s what keeps them coming back or what brought them there in the first place. Strengths: What Do You Do Best?ĭo you know what excites customers about your bar or restaurant? You may have figured some of this out when looking into how to increase customer satisfaction in a restaurant. ![]() They’ve often got a great idea of what people are thinking. Involve trusted employees that interact with customers to help you build out your SWOT. The first step is looking at the strength and weakness of a restaurant business. It’s how businesses zoom out to look at their position within the larger commercial environment. SWOT stands for strengths, weaknesses, opportunities, and threats. It’s the only way you’ll be able to position yourself for long-term success. Occasionally, you have to zoom out and take stock of your business’s fundamental strengths and weaknesses when compared to competitors and customer expectations. It can be easy to miss the forest for the trees when you’re running a restaurant.īars and restaurant managers can be so hyper-focused on restaurant accounting and restaurant KPIs that they miss the bigger picture.īut you don’t operate your restaurant in a vacuum.
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